"The more things change, the more they stay the same.":

This is a really good video, and should be another reason for you to consider the role of today’s social media in your overall marketing and public relations strategy. In a recent tweet on Twitter, Lee Odden (@leeodden) wrote: “Audience Q(uestion): Where’s ROI of social media? My A(nswer): Wrong question. Social is a platform, not a tactic.”:

(A Tweet from @robertgrant – “Every piece of your online marketing must be based on keyword research.”)